The cultural sector is a vital part of the UK’s economic success – delivering on a global and local scale. Economic impact studies are a great way to demonstrate the impact of our work and make the case for continued investment in arts and culture?
A number of tools have been developed that allow value to be measured using economic valuation methods but choosing the right one is not straightforward.
Are you thinking about trying out a mobile ticketing model for your venue? Watch our video update on the progress of ‘LSO Pulse’, London Symphony Orchestra’s pilot digital R&D project which is testing mobile marketing and ticketing, allowing students to purchase discounted concert tickets through mobile apps.
It’s always a challenge, taking on a new area of policy development, especially when you are taking over from someone with so much expertise in the field. As I step in my colleague Andrea Stark’s shoes, I am filled with admiration for her thinking and hard work to date, as well as a degree of trepidation.